Job Information
Keurig Dr Pepper Senior Copywriter in Frisco, Texas
Sr. Copywriter
Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. We aim to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.
Responsibilities:
Create culture driving, business-building brand work across any medium (film, radio, digital, social, etc.)
Proactively identify opportunity to tap into or incorporate the latest trends in pop culture, creativity, executional approaches, and techniques
Regular creation of speculative ideas and confidently present ideas and pitch new ideas
Lead the creative delivery of work and pitch new ideas
Guide the strategic direction of a project and correct a wayward brief
Confidently lead the production of film and photography
Collaborate with creative, strategists, and partners to develop content that meets brief objectives, timelines and budgets
People management responsibilities: peer reviewing creative work and confidently directing other
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Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.