Job Information
Keurig Dr Pepper Manager, Marketing Analytics in Frisco, Texas
Manager, Marketing Analytics
We are currently seeking a strategic and detail-oriented Data-Driven Marketing Manager to join the Marketing Analytics & Technology team at KDP. In this role, the individual will be responsible for bridging the gap between technical data science concepts and business goals, ensuring effective collaboration between the data science team and other departments.
You should have the ability to quickly gain a high-level understanding of Marketing Mix Modelling, Budget Optimization, Predictive Audience Targeting, among other concepts in our toolbox. You must have excellent communication skills to convey technical information to non-technical stakeholders. Your ability to identify business needs, interpret complex data models, and translate them into actionable insights will be crucial for this role. Additionally, you should have a strong analytical mindset and the ability to work in a fast-paced, deadline-driven environment.
What you will be doing:
Collaborate with the data science team, marketing managers, and other stakeholders to identify business needs and translate them into data science projects
Understand and interpret complex data models, algorithms, and statistical techniques used by the data science team
Communicate effectively with non-technical stakeholders, translating technical information into clear and concise language
Extract relevant insights from data science projects and present them in a comprehensive manner to inform business
Collaborate with the data science team to translate business questions into an analytic framework (objective, solution, output, action) and develop data-driven solutions that address business challenges
Collaborate and influence cross-functional partners from brand marketing, media, creative, consumer engagement, and consumer insights
Partner with an integrated communications team to provide a strong data-driven perspective and iterate to achieve the optimal communication strategy
Incorporate and communicate qualitative and quantitative uncertainty, risk, reward, and expected values to our cross-functional partners
Tell compelling data stories that lead to strong recommendations and strategy
Create compelling visualizations and templates to standardize our outputs
Push the status quo, ideate, and innovate—we love big thinkers!
What you won’t be doing:
Building complex analytics models
Coding
Performing complex statistical analysis from scratch
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Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.